where it began
Pouch began with a simple idea - to help people manage their money better.
But as we began our journey, we realised there was a bit more to it…
We recognised that building wealth is not just about saving - it is about improving financial behaviour.
Many people struggle with money, and no one could address the root cause
We knew there had to be a better way. We needed an app that notified us when we spent impulsively, mapped out our daily spending, and provided a comprehensive savings plan - covering goals, emergency funds, and long-term wealth building.
So, we built it…
our story
Our Vision
Transforming money mindsets.
To inspire a new generation of wealth, through the mastery of emotional financial behaviour.
Our Mission
Key Milestones for Pouch
November 2023
Pouch is Founded!
The founding team embarked on a mission with Pouch to transform money mindsets.
Pouch Beta Goes Live!
Within a year of founding, we launched Pouch’s first version, debuting the beta at University of Leeds Freshers Week 2024, bringing Pouch straight to students.
September 2024
Official Launch of Pouch App!
After a successful beta launch, the team made exciting changes after onboarding initial feedback from users and officially launched the Pouch App nationwide.
